![]() How: How will work be done, managed, and checked for high quality and customer satisfaction?įor example, a business-to-business (B2B) content writing business might be trying to address a statement of needs issued by a client: “We would like to express thought leadership on the topic of the Zero Trust Cybersecurity Framework.” In this case, the business could use the solution in this business proposal example:.Why: Why did you choose this particular solution for this customer’s needs?.When: When will the work start and be completed, what are the key milestones throughout the project, and when is each deliverable expected to occur?.Where: Where will work be done or delivered to?.What: What solutions or products will be delivered, and what resources, processes, or technology will be used?.Who: Who will be involved, do the work, manage, and be a point of contact for the prospect?.Regardless of your business, you can use the five W’s and an H methodology to construct a proposed solution that addresses your prospect’s primary pain points: For businesses that only provide a product, such as equipment for a manufacturing plant, this step could be as easy as knowing the quantity and having a logistics plan for delivery and installment.įor more service-based businesses, such as business consultants or content development services, there will likely be more steps and deliverables to complete the work. ![]() ![]() Additionally, it should be included in the scope of work section in the proposal. Your proposed solution involves the processes, materials, product quantities, and personnel required to fulfill the offerings or address your customer’s problem statement. ![]()
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